91 percent of Brits admit to making impulse buys every month, so to combat the growing issue of conscious consumption we targeted not just fast fashion but all fashion. A speed dating pop-up disrupts your impulse buys every time you hit checkout, the online tool encourages a more committed and healthy relationship with your clothes.

 

This campaign not only raises awareness but creates long lasting change on and offline. As consumers question their attitudes and perspectives, they can visually see the positive difference they are making, giving sustainability an updated style. Relationship Material is pushing to evolve mindsets for good, delivering real and tangible impacts to consumers’ shopping behaviour.