To make museums more accessible and keep sustainability in mind; we have paired with Arriva, the nations largest bus company, creating ‘Ride and Seek’ routes so that each journey is new and exciting. Using a range of guerilla advertising combined with social posts and tapestry filters we aim to spread the word that all our museums matter.

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Bus stops all over the UK will adopt the persona of its closest museum and the Arriva app will be overhauled sending you engaging notifications on your journey. Using the given URL “allourmuseums” we designed a platform that infused all features of the app and showcases all 2,500 of our museums in the UK.