Rationale
Brits don’t consider watching non-English titles so see where’s next rebrands Netflix as a travel experience exposing viewers to the broad range of content available, giving them the option to discover new destinations, cultures, and perspectives. It allows users to explore the world virtually from the comfort of their home, generating a brand-new reason to stream. We encourage people to share their adventures with friends and family, recommending them where to go next through the postcard and passport features.
“See where’s next” is the first travel lead streaming service that will enable users to explore the world virtually and gives them a brand-new reason to stream from the comfort of their home. We will also be celebrating cultural moments and events throughout the year to create excitement. While “the usual” takes them to back to their familiar Netflix home screen.
A New Way to View
A New Way to View
Digital posters will tease the campaign take off by slowly accumulating stamps, which hint at the theme of travel. The countdown will create curiosity and start a viral discussion. On launch day the posters will transform, showing non-English content and advertising our packages such as Types of stay, Road trips or Celebrations.
Moments to Share
Using the passport feature you collects stamps as you stream Non-English content. At the start of every year your passport updates and gives and share them on your socials to compare or compete with friends.
Postcards give you the ability to recommend friends and family where to travel next - either send them one in app, via email or physically so that it arrives to their door the next day. The postcard will be spoiler free and showcase the beautiful landscape of the destination.
Postcards to Recommend
Jessie Kaur
Maddie Rourke
Dominik Sobolewski
